ABOUT

NO OF PUBLICATION: 43

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Teaching Experience

  • 2013
    Professor-& Director
    B.K. School of Business Management, Gujarat University, Ahmedabad, India
  • 2012
    Professor
    B.K. School of Business Management, Gujarat University, Ahmedabad, India
  • 2008
    Associate Professor
    B.K. School of Business Management, Gujarat University, Ahmedabad, India
  • 2005
    Reader
    B.K. School of Business Management, Gujarat University, Ahmedabad, India
  • 2004
    Reader
    ICFAI Business School, Ahmedabad, India ( An Institute of ICFAI(Institute of Chartered Financial Ana
  • 2001
    Senior Lecturer
    ICFAI Business School, Ahmedabad, India ( An Institute of ICFAI(Institute of Chartered Financial Ana
  • 2000
    Lecturer – Part Time & Manager – MDPs
    Nirma Institute of Management, Ahmedabad, India
  • 1996
    Lecturer –Business Management
    SVS Institute of Management Studies, New Delhi, India
  • 1995
    Executive Secretary
    Global Consultants , New Delhi
  • 1995
    Product Development Executive
    Phoenix Industries Ltd, New Delhi
  • 1994
    Executive Counter Sales
    Tycoon – a leading Garments Show Room in Delhi, India

Academic Identity

Scopus Id
Google Scholar Id
IRINS (Vidwan) Id

AWARDS / FELLOWSHIP

PUBLICATIONS

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SORTING BY DATE
August 2020

Book Title: Stories as experiences-making life meaningful

ISBN: ASIN: B08GJ6TK9XISBN-13 : 979-8676717414 , ASIN: B

Pages: -

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Publisher Kindle Edition, published by Kindle, Amazon.com, and Paperback, Independently published
Book Dr Prateek Kanchan
December 2022

Book Title: Contemporary Issues of Media: The Indian Dialogue

Chapter Title: Media: Biased or honest

ISBN: ISBN: 978-93-5446-297-9

Pages: 39 - 46

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Publisher Evincepub Publishing
Book Chapters Edited Book by Dr Kaushik Mishra and Dr Padmaja Tamuli
Nov 2014

Title: Productivity Enhancement perception of Employed Part Time MBA students

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Proceedings Dr. Prateek Kanchan
Mar 2014

Title: Qualitative and Quantitative Women Knowledge Worker Development: Conceptual Framework in Indian Per

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Proceedings Dr. Prateek Kanchan
Dec 2013

Title: Ethical Marketing in current times : Social Responsibility in Indian context

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Proceedings Dr. Prateek Kanchan
Mar 2013

Title: Challenges to Indian Retail Marketing with FDI in Retailing a reality: 2012 and beyond

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Proceedings Dr. Prateek Kanchan
Feb 2013

Title: Employer Branding; A Marketing Tool for Attracting Talented Management Graduates

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Proceedings Dr. Prateek Kanchan
Jul 2011

Title: Role of Marketing Strategies in building MBA entrance coaching brands: A Case Study

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Proceedings Dr. Prateek Kanchan
Dec 2010

Title: Changing Dimensions of Global Marketing

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Proceedings Dr. Prateek Kanchan
Nov 2010

Title: Branding Education: A Case Study of School Education( nursery to grade 12) branding in private sec

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Journals Dr. Prateek Kanchan
Mar 2009

Title: Management and Spiritualism: A Convergence of the two

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Proceedings Dr. Prateek Kanchan
Sep 2008

Title: Branding of B-Schools: Convergence of Academics and Corporate Expectations

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Journals Dr. Prateek Kanchan
Dec 2006

Title: Branding Star Hotels-A Conceptual Framework with reference to Ahmedabad

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Proceedings Dr. Prateek Kanchan
May 2006

Title: Marketing Strategically to Rural Indian Folks-A basket full of opportunities

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Proceedings Dr. Prateek Kanchan
Aug 2005

Title: Customer-Satisfaction to Delight

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Jan 2004

Title: Behavioral shift in consumers as a fall-out of socio-cultural dynamism

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Proceedings Dr. Prateek Kanchan
Jan 2004

Title: Socially Responsible Corporates: Reality or Misrepresentation

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Proceedings Dr. Prateek Kanchan
Aug 2003

Title: Advertising for societal benefit leading to Corporate Goodwill ( Certain examples in Indian context

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Proceedings Dr. Prateek Kanchan
Jan 2003

Title: Advertising Cosmetics_ A Strategic shift

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Proceedings Dr. Prateek Kanchan
Jan 2003

Title: Managing Brands- Relevance of conventional ways

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Proceedings Dr. Prateek Kanchan
Jan 2002

Title: Marketing – A discipline which is fascinating as well as challenging

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Proceedings Dr. Prateek Kanchan
Mar 2012

Title: Consumer response to Innovation leading to improved market share with respect to Indian companies

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Feb 2012

Title: Strategic Communication: Managing audio-visual media business using multiple stakeholders in India

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Feb 2010

Title: Advertising on Television and its impact on Consumer Buying decision process: A Case Study’

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Proceedings Dr. Prateek Kanchan
Feb 2009

Title: Management and Environmental Concern: A convergence of the two

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Oct 2004

Title: Market sensing: The contemporary way

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Volume (issue): (28)

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Journals Dr. Prateek Kanchan
Jan 2004

Title: Behavioral shift in consumers as a fall-out of socio-cultural dynamism

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Mar 2003

Title: Tourism in times of Fast Changing Life-An analytical study with respect to a busy executive

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Proceedings Dr. Prateek Kanchan
Mar 2003

Title: Managing Individuals Qualitatively-An ethical paradox in organizations

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Proceedings Dr. Prateek Kanchan
Jan 2003

Title: Services Marketing: A Diaspora of strategies and tactics

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Proceedings Dr. Prateek Kanchan
Jan 2002

Title: Advertising & Ethics – A challenging co-existence

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Proceedings Dr. Prateek Kanchan
Jan 2014

Title: Qualitative and Quantitative Women Knowledge Worker Development: Conceptual Framework in Indian Pers

Journal:

ISSN: 2320-6942

Volume (issue): (2)

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Publisher International Multidisciplinary Research
Journals Dr. Prateek Kanchan
Jul 2013

Title: Ethical Marketing in current times : Social Responsibility in Indian Context

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ISSN: 1923-6654

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Publisher OIDA International Journal of Sustainable Development
Journals Dr. Prateek Kanchan
Jul 2006

Title: Trends in Advertising: Special Focus on In-Film Advertising

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ISSN: 0972-5326

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Publisher Advertising Express
Journals Dr. Prateek Kanchan
Dec 2004

Title: Marketing efforts of Mobile service providers:Coming of age

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Publisher Oorja
Proceedings Dr. Prateek Kanchan
Dec 2003

Title: Retailing-The Buzzword of Indian Industry post 2000

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Publisher Oorja
Proceedings Dr. Prateek Kanchan
Sep 2002

Title: Marketing Education-A Revolution of Sorts

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ISSN: 0972-5156

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Publisher ICFAI
Journals Dr. Prateek Kanchan
Apr 2002

Title: Models and Modeling

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ISSN: 0972-5326

Volume (issue): ()

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Publisher ICFAI
Journals Dr. Prateek Kanchan
Jan 2002

Title: Marketing – A discipline which is fascinating as well as challenging

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ISSN: 0972-5156

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Publisher ICFAI
Journals Dr. Prateek Kanchan

ACTIVITY

RESEARCH PROJECTS

PROJECTS GUIDED

Awarded Year
2016

Empowerment of Rural Women in Gujarat through Micro-financing

Majmudar Amola, Gujarat University

Guided for: Thesis

Awarded Year
2016

Dynamics and Management of Customer Experience determinants and strategies affecting customer experi

Nayak Bhaumik, Gujarat University

Guided for: Thesis

Awarded Year
2016

The Buying Decision Process of Rural and Urban Consumers For Mobile Phones In Saurashtra Region - A

Erda Chirag, Gujarat University

Guided for: Thesis

Awarded Year
2018

A study of Impact of Internet & Other Media Before Print Media

Iyer Venkatesh, Gujarat University

Guided for: Thesis

Awarded Year
2018

Adoption of ICT: A Study of selected Public and Private Banks and their customers with special re

Kureshi Farana Mohamad Rafik (JRF-SRF) - Full Time, Gujarat University

Guided for: Thesis

Awarded Year
2019

Study and evaluation of strategies in Pharma industry with specific reference to Gujarat and Maharas

Mayank Dube, Gujarat University

Guided for: Thesis

Awarded Year
2019

Role of brand tribalism in the development of brand relationships

Harish Sharma, Gujarat University

Guided for: Thesis

Awarded Year
2021

Gujarat Film Industry and preference of Cinegoers towards upcoming Gujarati films

Kinjal Mistri, Gujarat University

Guided for: Thesis

Awarded Year
2022

A study of opportunities and challenges for generic drugs in India

Rachna Trivedi, Gujarat University

Guided for: Thesis

Awarded Year
2020

A Comparative Study on Effectiveness of the Product Placement Strategies in Movies and Television R

Roshni Tijoriwala, Gujarat University

Guided for: Thesis

Awarded Year
2020

Evaluation of Production Process and it’s influencing factors in transformational stage of operatio

Vikas Patel, Gujarat University

Guided for: Thesis

Awarded Year
2022

Role of Microfinance in the Development of Bamboo Plantation in Gujarat

Shachi Mishra, Gujarat University

Guided for: Thesis

Awarded Year
2022

Geo-Strategic Imperatives and India’s Strategic Options for Steering Greater Synergy in Bay of Banga

Kanwal Jeet Singh Dhillon, Gujarat University

Guided for: Thesis

Awarded Year
2019

Newly Developed-Selected Herbal Products in Selected Cities of Gujarat (Scope, Perception and Awaren

Thakar Bhavesh, Baba Saheb Ambedkar Open University(BAOU), Ahmedbad

Guided for: Thesis

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