ABOUT

NO OF PUBLICATION: 41

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Teaching Experience

  • 2013
    Professor-& Director
    B.K. School of Business Management, Gujarat University, Ahmedabad, India
  • 2012
    Professor
    B.K. School of Business Management, Gujarat University, Ahmedabad, India
  • 2008
    Associate Professor
    B.K. School of Business Management, Gujarat University, Ahmedabad, India
  • 2005
    Reader
    B.K. School of Business Management, Gujarat University, Ahmedabad, India
  • 2004
    Reader
    ICFAI Business School, Ahmedabad, India ( An Institute of ICFAI(Institute of Chartered Financial Ana
  • 2001
    Senior Lecturer
    ICFAI Business School, Ahmedabad, India ( An Institute of ICFAI(Institute of Chartered Financial Ana
  • 2000
    Lecturer – Part Time & Manager – MDPs
    Nirma Institute of Management, Ahmedabad, India
  • 1996
    Lecturer –Business Management
    SVS Institute of Management Studies, New Delhi, India
  • 1995
    Executive Secretary
    Global Consultants , New Delhi
  • 1995
    Product Development Executive
    Phoenix Industries Ltd, New Delhi
  • 1994
    Executive Counter Sales
    Tycoon – a leading Garments Show Room in Delhi, India

Academic Identity

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AWARDS / FELLOWSHIP

PUBLICATIONS

Nov 2014

Title: Productivity Enhancement perception of Employed Part Time MBA students

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Proceedings Dr. Prateek Kanchan
Mar 2014

Title: Qualitative and Quantitative Women Knowledge Worker Development: Conceptual Framework in Indian Per

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Proceedings Dr. Prateek Kanchan
Dec 2013

Title: Ethical Marketing in current times : Social Responsibility in Indian context

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Proceedings Dr. Prateek Kanchan
Mar 2013

Title: Challenges to Indian Retail Marketing with FDI in Retailing a reality: 2012 and beyond

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Proceedings Dr. Prateek Kanchan
Feb 2013

Title: Employer Branding; A Marketing Tool for Attracting Talented Management Graduates

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Proceedings Dr. Prateek Kanchan
Jul 2011

Title: Role of Marketing Strategies in building MBA entrance coaching brands: A Case Study

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Proceedings Dr. Prateek Kanchan
Dec 2010

Title: Changing Dimensions of Global Marketing

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Proceedings Dr. Prateek Kanchan
Nov 2010

Title: Branding Education: A Case Study of School Education( nursery to grade 12) branding in private sec

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Journals Dr. Prateek Kanchan
Mar 2009

Title: Management and Spiritualism: A Convergence of the two

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Proceedings Dr. Prateek Kanchan
Sep 2008

Title: Branding of B-Schools: Convergence of Academics and Corporate Expectations

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Journals Dr. Prateek Kanchan
Dec 2006

Title: Branding Star Hotels-A Conceptual Framework with reference to Ahmedabad

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Proceedings Dr. Prateek Kanchan
May 2006

Title: Marketing Strategically to Rural Indian Folks-A basket full of opportunities

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Aug 2005

Title: Customer-Satisfaction to Delight

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Proceedings Dr. Prateek Kanchan
Jan 2004

Title: Behavioral shift in consumers as a fall-out of socio-cultural dynamism

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Proceedings Dr. Prateek Kanchan
Jan 2004

Title: Socially Responsible Corporates: Reality or Misrepresentation

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Proceedings Dr. Prateek Kanchan
Aug 2003

Title: Advertising for societal benefit leading to Corporate Goodwill ( Certain examples in Indian context

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Proceedings Dr. Prateek Kanchan
Jan 2003

Title: Advertising Cosmetics_ A Strategic shift

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Proceedings Dr. Prateek Kanchan
Jan 2003

Title: Managing Brands- Relevance of conventional ways

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Proceedings Dr. Prateek Kanchan
Jan 2002

Title: Marketing – A discipline which is fascinating as well as challenging

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Proceedings Dr. Prateek Kanchan
Mar 2012

Title: Consumer response to Innovation leading to improved market share with respect to Indian companies

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Proceedings Dr. Prateek Kanchan
Feb 2012

Title: Strategic Communication: Managing audio-visual media business using multiple stakeholders in India

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Feb 2010

Title: Advertising on Television and its impact on Consumer Buying decision process: A Case Study’

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Proceedings Dr. Prateek Kanchan
Feb 2009

Title: Management and Environmental Concern: A convergence of the two

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Proceedings Dr. Prateek Kanchan
Oct 2004

Title: Market sensing: The contemporary way

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Volume (issue): (28)

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Journals Dr. Prateek Kanchan
Jan 2004

Title: Behavioral shift in consumers as a fall-out of socio-cultural dynamism

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Proceedings Dr. Prateek Kanchan
Mar 2003

Title: Tourism in times of Fast Changing Life-An analytical study with respect to a busy executive

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Proceedings Dr. Prateek Kanchan
Mar 2003

Title: Managing Individuals Qualitatively-An ethical paradox in organizations

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Proceedings Dr. Prateek Kanchan
Jan 2003

Title: Services Marketing: A Diaspora of strategies and tactics

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Proceedings Dr. Prateek Kanchan
Jan 2002

Title: Advertising & Ethics – A challenging co-existence

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Proceedings Dr. Prateek Kanchan
Jan 2014

Title: Qualitative and Quantitative Women Knowledge Worker Development: Conceptual Framework in Indian Pers

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ISSN: 2320-6942

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Publisher International Multidisciplinary Research

Journals Dr. Prateek Kanchan
Jul 2013

Title: Ethical Marketing in current times : Social Responsibility in Indian Context

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ISSN: 1923-6654

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Publisher OIDA International Journal of Sustainable Development

Journals Dr. Prateek Kanchan
Jul 2006

Title: Trends in Advertising: Special Focus on In-Film Advertising

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ISSN: 0972-5326

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Publisher Advertising Express

Journals Dr. Prateek Kanchan
Dec 2004

Title: Marketing efforts of Mobile service providers:Coming of age

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Publisher Oorja

Proceedings Dr. Prateek Kanchan
Dec 2003

Title: Retailing-The Buzzword of Indian Industry post 2000

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Publisher Oorja

Proceedings Dr. Prateek Kanchan
Sep 2002

Title: Marketing Education-A Revolution of Sorts

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ISSN: 0972-5156

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Publisher ICFAI

Journals Dr. Prateek Kanchan
Apr 2002

Title: Models and Modeling

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ISSN: 0972-5326

Volume (issue): ()

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Publisher ICFAI

Journals Dr. Prateek Kanchan
Jan 2002

Title: Marketing – A discipline which is fascinating as well as challenging

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ISSN: 0972-5156

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Publisher ICFAI

Journals Dr. Prateek Kanchan

ACTIVITY

RESEARCH PROJECTS

Patent

PROJECTS GUIDED

e-CONTENT