ABOUT

NO OF PUBLICATION: 28

25
2
1

Teaching Experience

  • 2004
    Assistant Professor
    K.S.School of Business Management
  • 2002
    Donor Consultant
    Prathama Blood Centre
  • 2001
    Public Relations Officer
    Profiles Management Consultants

Academic Identity

Scopus Id
Google Scholar Id
IRINS (Vidwan) Id

AWARDS / FELLOWSHIP

  • 2002
    Kannaiyalal Gold Medal
    Gujarat University
  • 2000
    Kannaiyalal Gold Medal
    Gujarat University

PUBLICATIONS

ALL
SORTING BY DATE
November 2021

Book Title: Contemporary Practices in Management and Information Technology

ISBN: 9789392010118

Pages: -

Language: English

Publisher Acadamis Press and KSSBM & IT
Book Dr. Hiral Parikh, Dr Rachna Gandhi and Ms Vidhi Sutaria
2015

Book Title: Young Emperors of the Market: The Growing Pester Power

ISBN: 978-3-659-57335

Pages: -

Language: English

Publisher Lambert Academic Publishing : Saarbrücken, Germany
Book Rachna Gandhi
March 2015

Book Title: A Strategic Perspective on Innovation Management and Entrepreneurship Development in India

Chapter Title: Celebpreneur : Bollywood and Entrepreneurship

ISBN: 9789383047543

Pages: 70 - 94

Language: English

Publisher Brick Publications
Book Chapters Rachna Gandhi
Sep 2024

Title: An empirical study on perception, attitude and practice of generic medicines among the physicians of primary health care hospitals of rural Gujarat

Journal: International Research Journal of Management Sciences & Technology

ISSN: 2250-1959

Volume (issue): 11 (8)

Language: English

DOI: https://doi.org/10.32804/IRJMST

Publisher IRJSMT
Journals Dr Rachna Gandhi and Hardi Raval
Sep 2021

Title: A study on Comparative Analysis of Social Media Marketing Scenario in different era of internet usage in India

Journal: Emerging Trends in Management and Information Technology

ISBN: 978-1-954467-04-0

Language: English

DOI:

Publisher Aura Books International
Proceedings Dr. Rachna Gandhi and Jaygiri Goswami
Sep 2021

Title: Counterfeit luxury and underlying factors of its consumption.

Journal: Utkal Historical Research Journal

ISSN: 0976-2132

Volume (issue): 34 (1)

Language: English

DOI:

Publisher Utkal University
Journals Dr. Rachna Gandhi and Dipika Mittal
Sep 2020

Title: The Study of HR practices in SMEs during the buffeted Covid 19 times in India

Journal: Paripex – Indian Journal of Research

ISSN: 2249-555X

Volume (issue): 10 (9)

Language: English

DOI: 10.36106/ijar

Publisher Paripex
Journals Dr. Rachna Gandhi and Divya Bajpai
Sep 2020

Title: An Empirical Study on Perception, Attitude and Practice of Generic Medicines among the Physicians of Primary Health Care Hospitals of Rural Gujarat

Journal: International Journal of Science, Engineering and Management

ISSN: 2456 -1304

Volume (issue): 5 (9)

Language: English

DOI:

Publisher IJSEM
Journals Dr Rachna Gandhi and Hardi Raval
Sep 2017

Title: Maternity Benefits to Mompreneurs in India

Journal: Vidya

ISSN: 2321-1520

Volume (issue): 02 (2)

Language: English

DOI:

Publisher Gujarat University
Journals Rachna Gandhi and Payal Mehta
Sep 2013

Title: Anthropology related influences on the business in the global era

Journal: Protsahan – A journal to encourage young researchers

ISBN: 2321-869X

Language: English

DOI:

Publisher R B Institute
Proceedings Rachna Gandhi
Nov 2014

Title: Catch them young- Targeting Children as a Consumer Segment

Journal: Marketing Mastermind

ISSN: -

Volume (issue): 10 (11)

Language: English

DOI:

Publisher ICFAI
Journals Rachna Gandhi
Mar 2014

Title: Influence Of Age On Pester Power: An Empirical Study In The State Of Gujarat

Journal: Asia Pacific Journal of Marketing & Management Review

ISSN: 2319-2836

Volume (issue): 3 (3)

Language: English

DOI:

Publisher Asia-Pacific Institute of Management
Journals Rachna Gandhi
Jun 2020

Title: Innovations in HR practices for sustainable Indian SMEs

Journal: Global Journal for Research and Analysis

ISSN: 2277-8160

Volume (issue): 9 (6)

Language: English

DOI: DOI 10.36106/gjra

Publisher GJRA
Journals Dr. Rachna Gandhi and Divya Bajpai
Jun 2019

Title: Luxury brand awareness among Indian consumers: An empirical research with reference to National & International luxury apparel brands

Journal: International Journal of Emerging Technologies and Innovative Research

ISSN: 2349-5162

Volume (issue): 6 (6)

Language: English

DOI:

Publisher JETIR
Journals Dr. Rachna Gandhi and Dipika Mittal
Jun 2014

Title: Gender Differences and Children Pestering : An Empirical study in the state of Gujarat

Journal: Synergy : Journal of Management

ISSN: 0973-922x

Volume (issue): 13 (1)

Language: English

DOI:

Publisher Sardar Patel University, Gujarat
Journals Rachna Gandhi and Dr. R.P.Patel
Jun 2014

Title: Pester Power : Genesis and Growth Drivers in India

Journal: Synergy : Journal of Management

ISSN: 0973-922x

Volume (issue): 12 (1)

Language: English

DOI:

Publisher Sardar Patel University, Gujarat
Journals Rachna Gandhi and Dr. R.P.Patel
Jan 2022

Title: Defining and Recognizing an emerging dimension of Social Listening in Social Media

Journal: Towards Excellence

ISSN: 0974-035X

Volume (issue): 14 (1)

Language: English

DOI:

Publisher Gujarat University
Journals Dr. Rachna Gandhi and Jaygiri Goswami
Jan 2022

Title: Branding and Mascots – an undisputed relationship

Journal: Towards Excellence

ISSN: 0974-035X

Volume (issue): 14 (1)

Language: English

DOI:

Publisher Gujarat University
Journals Dr. Rachna Gandhi, Dimple Ranglani, Izma Mansuri, Aarti Chudasama and Mahek Unadkat
Jan 2022

Title: Product Placement – A stealthy way to reach out to the target audience

Journal: Towards Excellence

ISSN: 0974-035X

Volume (issue): 14 (1)

Language: English

DOI:

Publisher Gujarat University
Journals Dr. Rachna Gandhi, Deepika Maru and Akshit Sharma
Jan 2022

Title: Effect of Demographic Characteristics on Emotional Intelligence and Job Satisfaction: An empirical study on Bank Employees of SBI

Journal: Contemporary Practices in Management and Information Technology

ISBN: 978-93-92010-11-8

Language: English

DOI:

Publisher K S School of Business Management and Information Technology and Academis Press
Proceedings Dr. Rachna Gandhi and Kalindi Jadav
Jan 2022

Title: Opportunities and Challenges related to Work from Home: An Empirical Study on Employees of Reliance Jio Infocomm Ltd., Ahmedabad

Journal: Towards Excellence

ISSN: 0974-035X

Volume (issue): 14 (1)

Language: English

DOI:

Publisher Gujarat University
Journals Dr. Rachna Gandhi and Hiraj Parmar
Jan 2019

Title: A study on the objective quality dimensions of the mobile shopping applications affecting the perception for the selection of fashion applications

Journal: Review of Research Journal

ISSN: 2249-894X

Volume (issue): 8 (6)

Language: English

DOI:

Publisher Laxmi Book Publishing, LBP
Journals Dr. Rachna Gandhi and Vidhi Shah
Jan 2016

Title: Online Retail Industry in India: It is time for Customer Relationship Building

Journal: International Journal of Management Research and Business Strategy

ISSN: 2319-345X

Volume (issue): 1 (7)

Language: English

DOI:

Publisher IJMRBS
Journals Dr. Rachna Gandhi and Sampada Dev
Feb 2019

Title: A review article on Perception of Physicians and Pharmacists on the challenges and use of generic medicines in India

Journal: Review of Research Journal

ISSN: 2249-894X

Volume (issue): 8 (5)

Language: English

DOI:

Publisher Laxmi Book Publishing, LBP
Journals Dr Rachna Gandhi and Hardi Raval
Dec 2014

Title: Helping the Rural India Shine through the Sachetised Service Concept (SSC)

Journal: Synergy : Journal of Management

ISSN: 0973-922x

Volume (issue): 15 (2)

Language: English

DOI:

Publisher Sardar Patel University, Gujarat
Journals Rachna Gandhi
Dec 2014

Title: RTI as a Service Package to create Citizen Satisfaction – A Marketing Paradigm

Journal: Synergy : Journal of Management

ISSN: 0973-922x

Volume (issue): 10 (1)

Language: English

DOI:

Publisher Sardar Patel University, Gujarat
Journals Rachna Gandhi and Dr. R.P.Patel
Aug 2018

Title: A study on the reliability of MARS scale as an assessment tool to gauge the quality of fashion applications

Journal: Review of Research Journal

ISSN: 2249-894X

Volume (issue): 7 (11)

Language: English

DOI:

Publisher Laxmi Book Publishing, LBP
Journals Dr. Rachna Gandhi and Vidhi Shah
Apr 2024

Title: User’s Attitude towards generating brand related communication on social media for social listening

Journal: History Research Journal

ISSN: 0976-5425[P]

Volume (issue): 30 (2)

Language: English

DOI:

Publisher History research
Journals Dr. Rachna Gandhi and Jaygiri Goswami

ACTIVITY

Programme Attended

Orientation Programme

Title: UGC sponsored

Start Date: 04 Jun, 2007

End Date: 30 Jun, 2007

Organization: Academic Staff College, Gujarat University

Role of faculty: Participant

Level of Programme: National

Programme Attended

Workshop

Title: Placement Assistance Programme

Start Date: 08 Aug, 2024

End Date: 09 Aug, 2024

Organization: IIIM,Charusat University, Changa

Role of faculty: Resources person

Level of Programme: Inter College

Programme Attended

Workshop

Title: Placement Assistance Programme

Start Date: 08 Aug, 2023

End Date: 09 Aug, 2023

Organization: IIIM,Charusat University, Changa

Role of faculty: Resources person

Level of Programme: Inter College

Programme Attended

Refresher Course

Title: UGC sponsored

Start Date: 13 Nov, 2024

End Date: 03 Dec, 2024

Organization: Academic Staff College, Gujarat University

Role of faculty: Participant

Level of Programme: National

RESEARCH PROJECTS

PhD thesis and dissertation Guided

Awarded Year
2024

Social Media as an Aid to Social Listening – An Empirical Study of Social Media Users in Selected Ci

JAYGIRI ANILGIRI GOSWAMI, B.K.School of Management

Guided for: Thesis

Awarded Year
2021

EMERGING TRENDS IN INDIAN GENERIC PHARMACEUTICAL MARKET: PERCEPTION OF STAKE HOLDERS TOWARDS GENERIC

HARDI RAVAL, B K School of Management

Guided for: Thesis

Awarded Year
2021

HUMAN RESOURCE MANAGEMENT (HRM) PRACTICES IN SMALL &MEDIUM SIZED ENTERPRISES IN INDIA

DIVYA BAJPAI, B K School of Management

Guided for: Thesis

Awarded Year
2021

A COMPARITIVE ANALYSIS OF THE FACTORS INFLUENCING PREFERENCE FOR THE SELECTED SHOPPING APPLICATIONS

VIDHI SHAH, B K School of Management

Guided for:

Awarded Year
2020

A STUDY ON CONSUMER BUYING BEHAVIOR OF LUXURY APPARELS WITH SPECIAL REFERENCE TO SELECTED CITIES OF

DEEPIKA MITTAL, B K School of Management

Guided for: Thesis

Awarded Year
2019

CHALLENGES FACED BY PINK ENTREPRENEURS WITH SPECIAL REFERENCE TO MOMPRENEURS IN STATE OF GUJARAT

PAYAL GAURAV MEHTA, GLS university

Guided for: Thesis

e-CONTENT

Module Name: Organizational culture and structure

Sponsered: EMRC, Guajrat University

Organizational Behaviour Dr Rachna Gandhi

Module Name: Understanding the Basics of Marketing Management

Sponsered: EMRC, Guajrat University

Marketing Management Dr Rachna Gandhi

Patent