ABOUT

NO OF PUBLICATION: 10

9
1
0

Teaching Experience

  • 2004
    Assistant Professor
    K.S.School of Business Management
  • 2002
    Donor Consultant
    Prathama Blood Centre
  • 2001
    Public Relations Officer
    Profiles Management Consultants

Academic Identity

Scopus Id
Google Scholar Id
IRINS (Vidwan) Id

AWARDS / FELLOWSHIP

  • 2000
    Kannaiyalal Gold Medal
    Gujarat University
  • 2002
    Kannaiyalal Gold Medal
    Gujarat University

PUBLICATIONS

2015

Book Title: Young Emperors of the Market: The Growing Pester Power

ISBN: ISBN 978-3-659-57335

Pages: -

Language:

Publisher Lambert Academic Publishing : Saarbrücken, Germany

Book Rachna Gandhi
Jan 1900

Title: Celebpreneur : Bollywood and Entrepreneurship

Journal:

ISBN:

Language:

DOI:

Publisher

Proceedings Rachna Gandhi
Jan 2016

Title: Online Retail Industry in India: It is time for Customer Relationship Building

Journal:

ISSN: 2319-345X

Volume (issue): 1 (7)

Language:

DOI:

Publisher International Journal of Management Research and Business Strategy

Journals Dr. Rachna Gandhi and Sampada Dev
Mar 2014

Title: Influence Of Age On Pester Power: An Empirical Study In The State Of Gujarat

Journal:

ISSN: 2319-2836

Volume (issue): 3 (3)

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DOI:

Publisher Asia Pacific Journal of Marketing & Management Review

Journals Rachna Gandhi
Jan 1900

Title: RTI as a Service Package to create Citizen Satisfaction – A Marketing Paradigm

Journal:

ISSN: 0973-922x

Volume (issue): 1 (10)

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DOI:

Publisher Synergy : Journal of Management

Journals Rachna Gandhi and Dr. R.P.Patel
Oct 2010

Title: Catch them young- Targeting Children as a Consumer Segment

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ISSN:

Volume (issue): 11 (10)

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Publisher Marketing Mastermind, ICFAI

Journals Rachna Gandhi
Jan 2000

Title: Pester Power : Genesis and Growth Drivers in India

Journal:

ISSN: 0973-922x

Volume (issue): 1 (12)

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DOI:

Publisher Synergy : Journal of Management

Journals Rachna Gandhi and Dr. R.P.Patel
Jan 2000

Title: Gender Differences and Children Pestering : An Empirical study in the state of Gujarat

Journal:

ISSN: 0973-922x

Volume (issue): 1 (13)

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Publisher Synergy : Journal of Management

Journals Rachna Gandhi and Dr. R.P.Patel
Sep 2013

Title: Anthropology related influences on the business in the global era

Journal:

ISSN: 2321-869X

Volume (issue): 1 (1)

Language:

DOI:

Publisher Protsahan – A journal to encourage young researchers

Journals Rachna Gandhi
Dec 2013

Title: Helping the Rural India Shine through the Sachetised Service Concept (SSC)

Journal:

ISSN: 0973-922x

Volume (issue): 2 (15)

Language:

DOI:

Publisher Synergy : Journal of Management

Journals Rachna Gandhi

ACTIVITY

RESEARCH PROJECTS

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