Program

I-MBA in Advertising and Public Relations (I-MBA APR)

Program Code

IMBAAPR

Level

5 Years Integrated

Duration

5 Year

Department name

Department of Business Intelligence
Semester Sr no CourseCode Course CourseCredit
Sem-1 1 APR_BBA_AECC-1 English/MIL Communication (EC) 4
Sem-1 2 APR_BBA_CC-101 Fundamental of Management (FM) 4
Sem-1 3 APR_BBA_CC-102 Foundation of Accounting (FA) 4
Sem-1 4 APR_BBA_CC-103 Forms of Business Organization (FOBO) 4
Sem-1 5 APR_BBA_CC-104 Basic Mathematics (BM) 4
Sem-1 6 APR_BBA_PSVV-1 Contemporary Issues in Management (CIM)  4
Sem-10 1 APR_MBA 401 Summer Internship Programme 6 to 8 Weeks after First MBA-I (SIP) 4
Sem-10 2 APR_MBA_402 Special Study Report (SSR) 4
Sem-10 3 APR_MBA_403 On-site Project Training / On Job Training 4 to 5 Months (Long Term) Dissertation Project Report (DPR) 4
Sem-2 1 APR_BBA_AECC-2 Environmental Science (ES) 4
Sem-2 2 APR_BBA_CC-105 Principles of Economics -I –Micro (PoE-I)  4
Sem-2 3 APR_BBA_CC-106 Foundation of Statistics-I  (FoS-I) 4
Sem-2 4 APR_BBA_CC-107 Financial Statement Analysis  (FSA)  4
Sem-2 5 APR_BBA_CC-108 Growth and Structure of Industries  (GSI)  4
Sem-2 6 APR_BBA_PSVV-2   Project – Company Analysis  (PCA)  4
Sem-3 1 APR_BBA_SEC_1 Critical Thinking for Manager (CTM) 4
Sem-3 2 APR_BBA_SEC_1 Health & Fitness Management (HFM) 4
Sem-3 3 APR_BBA_SEC_1 Yoga and Wellness (YW)  4
Sem-3 4 APR_BBA_SEC_1 Computer Fundamentals  (CF) 4
Sem-3 5 APR_BBA_CC-201 Principles of Economics-II-Macro (PoE-II) 4
Sem-3 6 APR_BBA_CC-202 Foundation of Statistic-II (FoS-II) 4
Sem-3 7 APR_BBA_CC-203 Cost Accounting (CA) 4
Sem-3 8 APR_BBA_CC-204 Taxation And Law (T& L) 4
Sem-3 9 APR_BBA_PSVV-3       Project on Special Studies (PSS) 4
Sem-4 1 APR_BBA_SEC_2 Recreation & Leisure Time Management (RLTM) 4
Sem-4 2 APR_BBA_SEC_2 Learning from World Leaders (LFWL) 4
Sem-4 3 APR_BBA_SEC_2 Human Values & Ethics (HVE) 4
Sem-4 4 APR_BBA_SEC_2 E-commerce (E-Com)  4
Sem-4 5 APR_BBA_CC-205 Operation Research (OR) 4
Sem-4 6 APR_BBA_CC_206 Business Environment (BE)  4
Sem-4 7 APR_BBA_CC_207 Company Accounts (CA)  4
Sem-4 8 APR_BBA_CC_208 Business Research Method (BRM)  4
Sem-4 9 APR_BBA_PSVV-4       ICE Project (ICEP)  4
Sem-5 1 APR_BBA_SEC_3 Stress Management (SM) 4
Sem-5 2 APR_BBA_SEC_3 Foreign Language (FL) 4
Sem-5 3 APR_BBA_SEC_3 Financial Software Package (FSP) 4
Sem-5 4 APR_BBA_SEC_3 Disaster Management (DM) 4
Sem-5 5 APR_BBA_CC-301 Marketing Management (MM)  4
Sem-5 6 APR_BBA_CC-302 Financial Management (FM) 4
Sem-5 7 APR_BBA_CC- 303 Human Resources Management (HRM)  4
Sem-5 8 APR_BBA_CC-304 Production and Operation Management (POM)  4
Sem-5 9 APR_BBA_PSVV-5   Feasibility Analysis Report (FAR)  4
Sem-6 1 APR_BBA_SEC-4 Learning from Great Indian Thinkers (LFGIT)/ 4
Sem-6 2 APR_BBA_SEC-4 Research Software Package (RSP) 4
Sem-6 3 APR_BBA_SEC-4 Personality Development & Soft Skills (PDSS)  4
Sem-6 4 APR_BBA_SEC-4 Indian Heritage & Culture (IH&C)  4
Sem-6 5 APR_BBA_CC-305 Fundamentals of Advertising (FoA) 4
Sem-6 6 APR_BBA_CC-306 Fundamentals of Public relations (FoPR) 4
Sem-6 7 APR_BBA_CC-307 Fundamentals of Digital Marketing (FoDM)  4
Sem-6 8 APR_BBA_CC-308  Direct Marketing & Event Management (DM & EM)  4
Sem-6 9 APR_BBA_PS-6 Comprehensive Project (CP) 4
Sem-7 1 APR_MBA_101 Principles of Management (PoM) 4
Sem-7 2 APR_MBA_102 Financial Accounting for Managers (FAM) 4
Sem-7 3 APR_MBA_103 Business Communications & Etiquettes (BCE) 4
Sem-7 4 APR_MBA_104 Information Systems for Management (ISM) 4
Sem-7 5 APR_MBA_105 Applied Statistics for Decision Making (ASDM) 4
Sem-7 6 APR_MBA_106 Integrated Marketing Communications 4
Sem-7 7 APR_MBA_107 Principles of Advertising Management 4
Sem-7 8 APR_MBA_108 Fundamental of Consumer Behavior 4
Sem-8 1 APR_MBA_201 Advanced Marketing Management (AMM) 4
Sem-8 2 APR_MBA_202 Behavioural Sciences and Human Resource Management (BS & HRM) 4
Sem-8 3 APR_MBA_203 Corporate Finance (CF) 4
Sem-8 4 APR_MBA_204 Marketing Research  4
Sem-8 5 APR_MBA_205 Mass Communication 4
Sem-8 6 APR_MBA_206 Client Servicing & Account Planning 4
Sem-8 7 APR_MBA_207 Creative Writing 4
Sem-8 8 APR_MBA_208 Computer Graphics 4
Sem-9 1 APR_MBA_301 Corporate Communication 4
Sem-9 2 APR_MBA_302 Commercial Designing 4
Sem-9 3 APR_MBA_303 Advertising and PR Research 4
Sem-9 4 APR_MBA_304 Media Planning 4
Sem-9 5 APR_MBA_305 Product  and Brand Management  4
Sem-9 6 APR_MBA_306 Audio-Visual Production 4
Sem-9 7 APR_MBA_307 Rural & Retail Marketing 4
Sem-9 8 APR_MBA_308 Marketing Strategies 4
Intake
Eligibility Criteria
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