Gujarat University has its own brand store named Vidyashree-The Souvenir Shop and Utility Store. Vidyashree is a souvenir shop and a utility store for and by the students of Gujarat University.

The souvenir shop is created to avail souvenirs of the University in form of T-shirts, Stationery, trophies, Bags, and Blazers, etc. Utility store is created to help deprived students of the University. Utility corner is managed by student volunteers for the students.

The mechanism is devised in such a way wherein students and teachers of the university donate utilities like Books, Clothes, Electronic Items, Personalized Items like rugs, blankets, Cots, Pillows, and Cycles, etc. will be made available to deprived students.