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Publications
August 2020

Book Title: Stories as experiences-making life meaningful

ISBN: ASIN: B08GJ6TK9XISBN-13 : 979-8676717414 , ASIN: B

Pages: -

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Publisher Kindle Edition, published by Kindle, Amazon.com, and Paperback, Independently published
Book Dr Prateek Kanchan
December 2006

Book Title: In-Film Advertising-Brand Positioning Strategy

ISBN: 81-314-0486-2

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Publisher The ICFAI University Press, Hyderabad
Book Dr. Prateek Kanchan
December 2018

Book Title: Writings on Marketing: Research Journey of an academician from 2002 to 2015

ISBN: ASIN: B07MGPSMWK and ISBN-10: 1792663579, ISBN-13

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Publisher Kindle Edition, published by Kindle, Amazon.com and Paperback, Independantly published
Book Dr Prateek Kanchan
June 2018

Book Title: Dynamics of 21st Century Marketing Communications

ISBN: ISBN 13 : 978-613-9-83571-3, ISBN 10: 6139835712,

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Publisher LAP LAMBERT Academic Publishing
Book Dr Prateek Kanchan
February 2018

Book Title: Contemporary Marketing Promotions

ISBN: ISBN 13 : 978-613-5-81656-3, ISBN 10: 613581656X,

Pages: -

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Publisher LAP LAMBERT Academic Publishing
Book Dr Prateek Kanchan
December 2022

Book Title: Contemporary Issues of Media: The Indian Dialogue

Chapter Title: Media: Biased or honest

ISBN: ISBN: 978-93-5446-297-9

Pages: 39 - 46

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Publisher Evincepub Publishing
Book Chapters Edited Book by Dr Kaushik Mishra and Dr Padmaja Tamuli
Mar 2020

Title: Regulating Collateral Management in Public Sector Banks : Need of the Hour

Journal: Vidya

ISSN: 2321-1520

Volume (issue): 15 (1)

Language: English

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Publisher Gujarat University
Journals Hitesh N Dave and S. P. Rathor
Jun 2006

Title: From Expounding to Expanding the Law : Justifying Judicial Process for Good Governance

Journal: Gujarat Law Herald

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Volume (issue): 26 (6)

Language: English

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Publisher Bar Council of Gujarat
Journals Dr. S P Rathor
Jan 2020

Title: Biotechnology, Food Security and Law : International and National Perspective

Journal: Journal of Law

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Volume (issue): 1 (1)

Language: English

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Publisher Government of Gujarat
Journals Dr. S P Rathor
Oct 2012

Title: Evolution and Evaluation of Biodiversity Law

Journal: The Journal of Bengal Geographer

ISSN: 2319-619X

Volume (issue): 1 (1)

Language: English

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Publisher S S Researcher
Journals Dr. S P Rathor
Oct 2012

Title: Biotechnology, Human Genome and Law : Human Rights Perspective

Journal: The Journal of Social Science Researcher

ISSN: 2311-6181

Volume (issue): 1 (1)

Language: English

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Publisher S S Researcher
Journals Dr. S P Rathor
Nov 2012

Title: Evaluating Rio+20 and Beyond : International Environment Law Perspective

Journal: The Journal of Social Science Researcher

ISSN: 2311-6181

Volume (issue): 1 (2)

Language: English

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Publisher S S Researcher
Journals Dr. S P Rathor
Dec 2012

Title: Human Right Dimension of Climate Change

Journal: The Journal of Social Science Researcher

ISSN: 2311-6181

Volume (issue): 1 (3)

Language: English

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Publisher S S Researcher
Journals Dr. S P Rathor
Mar 2015

Title: Public Funded Research in India : Need for an Legal Regulation

Journal: Vidya

ISSN: 2321-1520

Volume (issue): 1 (1)

Language: English

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Publisher Gujarat University
Journals S P Rathor
Nov 2014

Title: Productivity Enhancement perception of Employed Part Time MBA students

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Journals Dr. Prateek Kanchan
Mar 2014

Title: Qualitative and Quantitative Women Knowledge Worker Development: Conceptual Framework in Indian Per

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Journals Dr. Prateek Kanchan
Dec 2013

Title: Ethical Marketing in current times : Social Responsibility in Indian context

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Journals Dr. Prateek Kanchan
Mar 2013

Title: Challenges to Indian Retail Marketing with FDI in Retailing a reality: 2012 and beyond

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Journals Dr. Prateek Kanchan
Feb 2013

Title: Employer Branding; A Marketing Tool for Attracting Talented Management Graduates

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Journals Dr. Prateek Kanchan
Jul 2011

Title: Role of Marketing Strategies in building MBA entrance coaching brands: A Case Study

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Journals Dr. Prateek Kanchan
Dec 2010

Title: Changing Dimensions of Global Marketing

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Journals Dr. Prateek Kanchan
Nov 2010

Title: Branding Education: A Case Study of School Education( nursery to grade 12) branding in private sec

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Journals Dr. Prateek Kanchan
Mar 2009

Title: Management and Spiritualism: A Convergence of the two

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Journals Dr. Prateek Kanchan
Sep 2008

Title: Branding of B-Schools: Convergence of Academics and Corporate Expectations

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Journals Dr. Prateek Kanchan
Dec 2006

Title: Branding Star Hotels-A Conceptual Framework with reference to Ahmedabad

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Journals Dr. Prateek Kanchan
May 2006

Title: Marketing Strategically to Rural Indian Folks-A basket full of opportunities

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Journals Dr. Prateek Kanchan
Aug 2005

Title: Customer-Satisfaction to Delight

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Journals Dr. Prateek Kanchan
Jan 2004

Title: Behavioral shift in consumers as a fall-out of socio-cultural dynamism

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Journals Dr. Prateek Kanchan
Jan 2004

Title: Socially Responsible Corporates: Reality or Misrepresentation

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Journals Dr. Prateek Kanchan
Aug 2003

Title: Advertising for societal benefit leading to Corporate Goodwill ( Certain examples in Indian context

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Journals Dr. Prateek Kanchan
Jan 2003

Title: Advertising Cosmetics_ A Strategic shift

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Journals Dr. Prateek Kanchan
Jan 2003

Title: Managing Brands- Relevance of conventional ways

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Journals Dr. Prateek Kanchan
Jan 2002

Title: Marketing – A discipline which is fascinating as well as challenging

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Journals Dr. Prateek Kanchan
Mar 2012

Title: Consumer response to Innovation leading to improved market share with respect to Indian companies

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Journals Dr. Prateek Kanchan
Feb 2012

Title: Strategic Communication: Managing audio-visual media business using multiple stakeholders in India

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Journals Dr. Prateek Kanchan
Feb 2010

Title: Advertising on Television and its impact on Consumer Buying decision process: A Case Study’

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Journals Dr. Prateek Kanchan
Feb 2009

Title: Management and Environmental Concern: A convergence of the two

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Journals Dr. Prateek Kanchan
Oct 2004

Title: Market sensing: The contemporary way

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Journals Dr. Prateek Kanchan
Jan 2004

Title: Behavioral shift in consumers as a fall-out of socio-cultural dynamism

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Journals Dr. Prateek Kanchan
Mar 2003

Title: Tourism in times of Fast Changing Life-An analytical study with respect to a busy executive

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Journals Dr. Prateek Kanchan
Mar 2003

Title: Managing Individuals Qualitatively-An ethical paradox in organizations

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Journals Dr. Prateek Kanchan
Jan 2003

Title: Services Marketing: A Diaspora of strategies and tactics

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Journals Dr. Prateek Kanchan
Jan 2002

Title: Advertising & Ethics – A challenging co-existence

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Journals Dr. Prateek Kanchan
Jan 2014

Title: Qualitative and Quantitative Women Knowledge Worker Development: Conceptual Framework in Indian Pers

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ISSN: 2320-6942

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Publisher International Multidisciplinary Research
Journals Dr. Prateek Kanchan
Jul 2013

Title: Ethical Marketing in current times : Social Responsibility in Indian Context

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ISSN: 1923-6654

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Publisher OIDA International Journal of Sustainable Development
Journals Dr. Prateek Kanchan
Jul 2006

Title: Trends in Advertising: Special Focus on In-Film Advertising

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ISSN: 0972-5326

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Publisher Advertising Express
Journals Dr. Prateek Kanchan
Dec 2004

Title: Marketing efforts of Mobile service providers:Coming of age

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Publisher Oorja
Journals Dr. Prateek Kanchan
Dec 2003

Title: Retailing-The Buzzword of Indian Industry post 2000

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Publisher Oorja
Journals Dr. Prateek Kanchan
Sep 2002

Title: Marketing Education-A Revolution of Sorts

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ISSN: 0972-5156

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Publisher ICFAI
Journals Dr. Prateek Kanchan
Apr 2002

Title: Models and Modeling

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ISSN: 0972-5326

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Publisher ICFAI
Journals Dr. Prateek Kanchan
Jan 2002

Title: Marketing – A discipline which is fascinating as well as challenging

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ISSN: 0972-5156

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Publisher ICFAI
Journals Dr. Prateek Kanchan