Department of Business Intelligence

Publications

Book Title: Governance in Indian financial services sector : reforms and remedies

ISBN: 978-93-86782-40-3

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Publisher 2018
Book Editor

Book Title: Advances in theory and research in emerging markets

ISBN: 978-93-86782-39-7

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Publisher 2018
Book Editor

Book Title: Self Service Banking Technologies Adoption: Understanding Customer Satisfaction

ISBN: 978-613-9-95764-4

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Publisher 2018
Book Author

Book Title: Self Service Banking Technologies : A Paradigm Shift

ISBN: 978-613-9-90992-6

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Publisher 2018
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Book Title: Mining Industry in Gujarat : A New Insights

ISBN: 978-613-9-91762-4

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Publisher 2018
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Book Title: Mining Industry – A Strategic Perspective

ISBN: 978-613-9-90721-2

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Publisher 2018
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Book Title: Financial Investment Decisions: Determinants and Patterns

ISBN: 978-613-9-87307-4

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Publisher 2018
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Book Title: Spending Behavior : Models, Methods and Empirical Insights

ISBN: 978-613-9-86765-3

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Publisher 2018
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Book Title: Brand Personality & Mobile Handsets: Research Insights

ISBN: 978-613-9-82983-5

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Publisher 2017
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Book Title: Mobile Phone Buying Behaviour : Paradigm Shift

ISBN: 978-613-9-83161-6

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Publisher 2017
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Book Title: Brand Equity Dimensions & Buying Behaviour: Concepts and Empirical Relevance

ISBN: 978-620-2-06871-0

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Publisher 2016
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2018

Book Title: Contemporary issues in management

ISBN: 978-93-86782-66-3

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Publisher
Book Editor
2018

Book Title: Behaviour of Business Banking Consumers towards Self Service Banking Technologies Offered By Banks in State of Gujarat

ISBN: 978-93-86782-65-6

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Publisher
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2018

Book Title: A study on impact of brand equity dimensions on buying behaviour for cell phones

ISBN: 978-93-86782-64-9

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2018

Book Title: A Study on Problem and Prospect of Mining Industry in State of Gujarat

ISBN: 978-93-86782-62-5

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2018

Book Title: Study on investment and expenditure pattern of individuals residing in select cities of Gujarat

ISBN: 978-93-86782-63-2

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Book Title: Corporate Governance of Public Sector Enterprises

ISBN: 978-3-659-39004-3

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Publisher 2015
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Book Title: Service Quality Management in Banking Sector: Research Perspective

ISBN: 978-3-659-34104-5

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Publisher 2015
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Book Title: Service Quality Management in Banking, Restaurant, Hospital and WaterPark

ISBN: 978-3-8473-4779-8

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Publisher 2015
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Book Title: Service Quality Insights from Banking Sector

ISBN: 978-3-659-66343-7

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Publisher 2015
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Jan 1900

Title: Study on GST: A Conceptual Understanding and Survey of GST Taxpayers

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Volume (issue): 1 (2)

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Jan 1900

Title: Usage of Technology Acceptance Model by Academicians: An Empirical Investigation

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Volume (issue): 3 (10)

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Journals Main author
Jan 1900

Title: An Empirical Study of investors’ Preference towards Mutual funds

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Volume (issue): 3 (4)

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Journals Second author
Jan 1900

Title: Empirical Study on Investors’ Perception Regarding Investment Avenues

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Volume (issue): 8 (2)

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Publisher
Journals Main author
Jan 1900

Title: Consumer behavior towards provision & retail store in rural market of north Gujarat: An Empirical Investigation

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Volume (issue): 1 (1)

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Jan 1900

Title: A study on self help group model of microfinance

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Volume (issue): 1 (1)

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Jan 1900

Title: Capital Structure Decisions: A study on Leverage and Profitability of Infrastructure Companies in India

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Volume (issue): 1 (1)

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Journals Second author
Jan 1900

Title: An Empirical Investigation of Corporate Governance Scenario in Public Vs Private Banks in India

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Volume (issue): 10 (1)

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Journals Main author
Jan 1900

Title: Adapting RSQS In Branded Apparel Stores Of Ahmedabad And Gandhinagar Of Gujarat State

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Volume (issue): 1 (1)

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Jan 1900

Title: M-Banking Services Awareness and Perception Study of Selected Cities of Gujarat

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Volume (issue): 8 (2)

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Publisher
Journals Main author
Jan 1900

Title: Pre and Post Merger Financial Performance analysis: A case study on Merger of United Western Bank with IDBI bank

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Volume (issue): 4 (8)

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Journals Second author
Jan 1900

Title: Retail service quality of branded apparel format among youths of Ahmedabad and Gandhinagar of Gujarat state

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Volume (issue): 2 (4)

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Journals Third author
Jan 1900

Title: An Experimental Use of Delphi Method for Understanding Chemists’ Opinions related to Medications for Swine Flu

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Volume (issue): (12)

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Journals Second author
Jan 1900

Title: Project Management Life Cycle, Tools Analysis & Implementation at Attune Infocom Pvt. Ltd.

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Volume (issue): 2 (3)

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Journals Main author
Jan 1900

Title: Analysis of gap in Service quality through SERVQUAL: A comparison of public and private sector banks,

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Volume (issue): 4 (5)

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Journals Second author
Jan 1900

Title: Mutual Funds Performance and Prospects : An Empirical Investigation

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Volume (issue): 11 (2)

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Journals Second author
Jan 1900

Title: Service Quality and Bank Performance: A Comparative Analysis of Public and Private Banks in the State of Gujarat

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Volume (issue): 2 ()

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Journals Main author
Jan 1900

Title: A study on customer awareness and satisfaction towards retail banking: An Empirical Analysis

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Volume (issue): 2 (4)

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Journals Second author
Jan 1900

Title: An analytical study on the awareness level of the investors & the problems and prospects of hedge funds in India

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Volume (issue): (3)

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Journals Second author
Jan 1900

Title: Analysis of deposits, Advances And Profits Of HDFC Bank: Special Focus On Pre And Post Merger Era

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Volume (issue): 8 (1)

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Journals Second author
Jan 1900

Title: Adapting the SERVQUAL scale to hospital services: An empirical investigation of patients’ perceptions of service quality

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Volume (issue): 8 (1)

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Jan 1900

Title: An Empirical Study on Goods and Services Tax in India.

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Volume (issue): 8 (2)

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Jan 1900

Title: A Study on customers’ perception towards service quality of water Parks in the state of Gujarat,

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Volume (issue): 2 (4)

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Jan 1900

Title: A study on service quality and customer satisfaction in banking

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Volume (issue): 2 (6)

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Jan 1900

Title: Influence of Business Type on the Perception of Consumer Towards E-Banking Service Quality Dimensions- An Empirical Investigation

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Volume (issue): 4 (8)

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Journals Mentor
Jan 1900

Title: A study on customers’ perception towards E-wallets in Ahmedabad city

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Volume (issue): 1 (6)

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Journals Main author
Jan 1900

Title: Investment Pattern of Individual Investors Residing in Ahmedabad City

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Volume (issue): (4)

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Publisher
Journals Mentor
Jan 1900

Title: Self Service Banking Technologies- A Review of Literature

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Volume (issue): 3 (8)

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Journals Mentor
Jan 1900

Title: An Assessment of perceived quality and brand equity of selected chain restaurants of Ahmedabad city

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Volume (issue): 3 (4)

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Journals Mentor
Jan 1900

Title: A Study On Marketing Activities And Listeners’ Attitudes Towards Radio 94.3 MYFM: An Empirical Investigation

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Volume (issue): (10)

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Journals Main author
Jan 1900

Title: A Study on Awareness of Physical Activity: An Empirical Investigation

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Volume (issue): 22 ()

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Publisher
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Jan 1900

Title: A Fundamental Analysis of IT Companies in India with reference to TCS, INFOSYS, WIPRO

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Volume (issue): (14)

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Journals Mentor
Jan 1900

Title: Online Brand Communities and Brand Loyalty: An Empirical Analysis

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Volume (issue): (5)

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Publisher
Journals Main author
Jan 1900

Title: Unique behaviours, attitudes and spending patterns of Indian Youth

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Volume (issue): 2 (4)

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Publisher
Journals Mentor
Jan 1900

Title: A Study of FMCG Organizations’ Mission Statements: A Conceptual Paper

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Volume (issue): 1 (4)

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Journals Main author
Jan 1900

Title: Factors Affecting Selection of B-Schools in Ahmedabad City: An Empirical Study

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Volume (issue): 1 (4)

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Journals Main author
Jan 1900

Title: A Study on Deshopping Behaviour: An Empirical Investigation

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Volume (issue): 8 (7)

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Publisher
Journals Main author
Jan 1900

Title: Relationship between Demographics Of Consumer And Their Intention Towards E-Banking Services

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Volume (issue): 8 (7)

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Publisher
Journals Mentor
Jan 1900

Title: Females’ Preference for Local Beauty Parlours: A Study from Ahmedabad City

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Volume (issue): 1 (1)

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Publisher
Journals Mentor
Jan 1900

Title: Mission Statement of Selected Retail Firms: An Analysis From A Strategic Management Viewpoint

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Volume (issue): 2 (9)

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Publisher
Journals Main author
Jan 1900

Title: A Perception Study Of Business Banking Consumers: An Empirical Investigation

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Volume (issue): 7 (4)

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Publisher
Journals Mentor
Jan 1900

Title: A Study on Consumer Behaviour for OTC Medicine Segment

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Volume (issue): 20 ()

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Publisher
Journals Main author
Jan 1900

Title: A Study On Opportunities And Challenges Of Mining Industry In Gujarat

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Volume (issue): 3 (6)

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Publisher
Journals Mentor
Jan 1900

Title: A Literature Review On Factors Affecting Service Quality In Restaurants

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Volume (issue): 5 (4)

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Publisher
Journals Mentor
Jan 1900

Title: A Study On Investment Pattern Of Individual Investors Residing In Bhavnagar City

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Volume (issue): 4 (3)

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Publisher
Journals Mentor
Jan 1900

Title: A Study On Possible Participation Of Mining Industry In Make In India Concept

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Volume (issue): 5 (7)

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Publisher
Journals Mentor
Jan 1900

Title: Behaviour of Business Banking Consumer Towards E-Banking Services: Factor Analysis

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Volume (issue): 7 (4)

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Publisher
Journals Mentor
Jan 1900

Title: Pattern Of Investment And Risk Seeking Behavior Among Investors

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Volume (issue): 8 (4)

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Publisher
Journals Mentor
Jan 1900

Title: A Model Building Approach On Investment Behavior Using Personality Traits And Risk Profile Of Male And Female By Controlling Their Wealth And Intellect

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Volume (issue): 2 (13)

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Publisher
Journals Second author
Jan 1900

Title: Mobile Application Preferences By The Users Of Smartphone

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Volume (issue): 7 (3)

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Publisher
Journals Mentor
Jan 1900

Title: Celebrity Endorsement: It’s Impact On Television Commercial

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Volume (issue): 7 (3)

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Publisher
Journals Main author
Jan 1900

Title: A Study On Sales Force Management Of Pharmaceutical Companies Of Ahmedabad

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Volume (issue): 7 (3)

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Publisher
Journals Main author
Jan 1900

Title: Application Of Mystery Shopping In Various Services

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Volume (issue): 7 (4)

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Publisher
Journals Mentor
Jan 1900

Title: Factors Affecting The Choice Of Mobile Phones: A Factor Analysis Based On Pilot Study

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Volume (issue): 12 (3)

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Publisher
Journals Mentor
Jan 1900

Title: Corporate social responsibility: a case study of SAHARA INDIA PARIWAR

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Volume (issue): 1 (1)

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Publisher
Journals Main author
Jan 1900

Title: A study on International Financial Reporting Standards: An Empirical Investigation

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Volume (issue): 2 (4)

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Publisher
Journals Main author
Jan 1900

Title: An investigation on awareness and perception of various cyber crimes

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Volume (issue): 2 (4)

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Publisher
Journals Main author
Jan 1900

Title: A study on corporate governance of IOCL

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Volume (issue): 1 (1)

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Publisher
Journals Main author
Jan 1900

Title: An Empirical Investigation On Financial Inclusion

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Volume (issue): 1 (1)

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Publisher
Journals Main author
Jan 1900

Title: Unified theory of acceptance technology (UTAUT): a scale to measure e-government services

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Volume (issue): 2 (4)

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Publisher
Journals Main author
Jan 1900

Title: A descriptive statistical analysis of retail banking services

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Volume (issue): 2 (2)

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Publisher
Journals Main author
Jan 1900

Title: An empirical study on impact of academic engagement on academic performance of students

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Volume (issue): 1 (6)

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Publisher
Journals Main author
Jan 1900

Title: A study of the awareness, perception and purchasing criteria of green consumer durable products in Gujarat

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Volume (issue): 12 (3)

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Publisher
Journals Second author
Jan 1900

Title: To Explore Influencing Dimensions Of Brand Equity: A Conceptual Framework

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Volume (issue): 9 (4)

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Publisher
Journals Second author
Jan 1900

Title: Brand personality and brand personality scale: a review to assess reliability across countries & products

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Volume (issue): (3)

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Publisher
Journals Second author
Jan 1900

Title: Capital Structure Decisions of Infrastructure Companies: An Investigation of Finance Executives

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Volume (issue): 2 (4)

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Publisher
Journals Second author
Jan 1900

Title: Women in Call Centre: An Empirical Investigation

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Volume (issue): (1)

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Publisher
Journals Main author
Jan 1900

Title: Supermarkets SERVEASIA: Proposed New Scale To Measure Retail Service Quality Of Super Markets And Its Implications

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Volume (issue): 1 (6)

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Publisher
Journals Main author
Jan 1900

Title: A Study On Awareness Of MGNREGA: An Empirical Investigation

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Volume (issue): 1 (11)

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Publisher
Journals Main author
Jan 1900

Title: SERVQUAL scale to private hospital services: An Empirical Investigation

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Volume (issue): 2 (1)

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Publisher
Journals Main author
Jan 1900

Title: Green Marketing: opportunity , not compulsion

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Volume (issue): 11 (4)

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Publisher
Journals Second author
Jan 1900

Title: Book review on strategic Human resource management

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Volume (issue): 8 (4)

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Publisher
Journals Main author
Jan 1900

Title: Impact of social media on voting behavior of youngsters participating in assembly election 2017 of Gujarat”, Governance in Indian financial services sector : reforms and remedies,

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Publisher Conference proceedings ICGS 2018
Proceedings Dr. Mamta Brahmbhatt et.al
Jan 1900

Title: Mission statement analysis of pharmaceutical companies” Governance in Indian financial services sector : reforms and remedies

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Publisher Conference proceedings ICGS 2018
Proceedings Dr. Mamta Brahmbhatt
Jan 1900

Title: Adapting SERVQUAL Scale to Gujarati Food Restaurants in Ahmedabad City: An Empirical Investigation

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Publisher Proceedings of International Youth Symposium on Business Ecosystem : Interplay of Key Dimensions
Proceedings Dr. Mamta Brahmbhatt
Jan 1900

Title: Examining the Effectiveness of Promotional Strategies for Bollywood Movie Promotions: A Cluster Analysis” ,

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Publisher Proceedings of International Youth Symposium on Business Ecosystem : Interplay of Key Dimensions,
Proceedings Dr. Mamta Brahmbhatt et.al
Jan 1900

Title: Asset Allocation and Risk Management of Portfolio

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Publisher
Proceedings Dr. Mamta Brahmbhatt
Jan 1900

Title: A study on Mission statements of capital goods Industries: A nine points scale approach

Journal:

ISSN: 2349 8684

Volume (issue): (3)

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Publisher Roots : International journal of multidisciplinary Researches
Journals Dr. Mamta Brahmbhatt
Jan 2016

Title: Ethical Practice of E-retailers and its impact on online shoppers of Ahmedabad

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Publisher
Proceedings Dr. Mamta Brahmbhatt et.al
Jan 2011

Title: A study on consumers’ opinion about influence of brand equity dimensions for cell phones- A pilot study

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Publisher Proceedings of National Conference
Proceedings Dr. Mamta Brahmbhatt et.al
Jan 1900

Title: Mystery Shopping: An Innovative Market Research Tool to Measure Customer Satisfaction

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Publisher
Proceedings Dr. Mamta Brahmbhatt et.al
Jan 1900

Title: A study on corporate governance of IOCL

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ISSN: 2349-8684

Volume (issue): (1)

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Publisher Roots: International Journal of Multidisciplinary Researches,
Journals Dr. Mamta Brahmbhatt
Jan 1900

Title: Corporate social responsibility: a case study of SAHARA INDIA PARIWAR

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ISSN: 2349-8684

Volume (issue): (1)

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Publisher Roots: International Journal of Multidisciplinary Researches
Journals Dr. Mamta Brahmbhatt
Jan 1900

Title: Women in Call Centre: An Empirical Investigation

Journal:

ISSN: 3231-788X

Volume (issue): (1)

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Publisher Shahnlax International Journal of Arts, Science & Humanities
Journals Dr. Mamta Brahmbhatt
Jan 2014

Title: A Study on BANP: Innovations in Banking

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Publisher Indra Publishing House
Proceedings Dr. Mamta Brahmbhatt
Jan 2012

Title: SERVQUAL Scale to Public Hospital Services: An Empirical Investigation

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Publisher Excel India Publishers, New Delhi
Proceedings Dr. Mamta Brahmbhatt
Jan 1900

Title: Consumer behavior towards provision and retail store in rural market of North Gujarat: An empirical investigation

Journal:

ISSN: 2321-869X

Volume (issue): (1)

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DOI:

Publisher Protsahan: A journal to encourage young researchers
Journals Dr. Mamta Brahmbhatt
Jan 1900

Title: A study on self help group model of microfinance

Journal:

ISSN: 2321-788X

Volume (issue): (1)

Language:

DOI:

Publisher Shanlax International Journal of Arts, Science and Humanities
Journals Dr. Mamta Brahmbhatt
Jan 1900

Title: SERVQUAL scale to private hospital services: An Empirical Investigation”,

Journal:

ISSN: 2320 4192

Volume (issue): (1)

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Publisher NISHKARSH: The journal of Management and Technology
Journals Dr. Mamta Brahmbhatt
Jan 1900

Title: Grading Corporate Governance Of BPCL

Journal:

ISSN: 2231-1904

Volume (issue): (5)

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Publisher SANKALPA: Journal of Management & Research
Journals Dr. Mamta Brahmbhatt
Jan 1900

Title: A Study on CG Scorecard of Bharat Heavy Electrical Limited

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Publisher Corporate Social Responsibility Myths and Realities, Vergal Publication,
Proceedings Dr. Mamta Brahmbhatt
Jan 1900

Title: A study on Animated Advertisements Impact on Brand Awareness: With reference to Ahmedabad Region

Journal:

ISSN: 2249-2275

Volume (issue): (10)

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Publisher The Journal of Management and co-operation
Journals Dr. Mamta Brahmbhatt et.al
Jan 1900

Title: Taxpayers’ Perception towards E-File Adoption: An Empirical Investigation

Journal:

ISSN: 2229-4651

Volume (issue): (5)

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Publisher GFJMR bi-annual referred journal for management research
Journals Dr. Mamta Brahmbhatt
Jan 1900

Title: Ethics in B-School Curriculum: A Study on attitudes of B-schools’ Directors affiliated to GTU

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ISSN: 2231-1904

Volume (issue): (2)

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Publisher SANKALPA-Journal of Management & Research
Journals Dr. Mamta Brahmbhatt et.al
Jan 1900

Title: An Assessment of Service Quality in Banks

Journal:

ISSN: 2229-4651

Volume (issue): (1)

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Publisher GFJMR bi-annual referred journal for management research,
Journals Dr. Mamta Brahmbhatt et.al
Jan 2014

Title: Corporate governance in Public and private banks: An empirical investigation

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Publisher Print Vision Pvt. Ltd.
Proceedings Dr. Mamta Brahmbhatt et.al
Jan 2012

Title: An Empirical research on behavior of fair trade enthusiasts during economic recession

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Publisher Excel India Publishers, New Delhi.
Proceedings Dr. Mamta Brahmbhatt et.al
Jan 2011

Title: A Service Quality Measurement Of Supermarket: An Empirical Insight

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Publisher Mudranik Technologies Pvt. Ltd., India
Proceedings Dr. Mamta Brahmbhatt et.al

Gujarat University

Admission Open
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